Product Design for Car Share Drivers Platform

Product design • Frontend Development • Mobile App • Transportation • Data Consumers • Illinois • USA •

Overview

Driver’s Seat makes tracking and managing data for rideshare and delivery drivers more convenient and transparent. These advantages, together with effective communication allow users to review and optimize their efforts. The platform’s user-friendly mobile app provides access to valuable resources that ultimately help drivers maximize their earnings. Kroon Studio collaborated closely with Driver’s Seat during the product research phases and provided design and development services to the platform.

Project Summary

What we did

Product Improvements

Opportunities

There were three solutions Driver’s Seat aimed to deliver:
• Tracking and optimizing performance
• Increase in earnings
• Access to valuable resources

Our goal was to improve the existing app and make it more user-friendly. We were able to do that by ensuring all the background data collection would enhance efficiency, provide better insights, and boost driver earnings.

Outputs

• Redesign for mobile app
• Product discovery and consultancy
• UI art direction
• Custom illustrations
• Frontend app development

Team

Product Designer, Project Manager, Frontend developer

Toolkits &
Tech Stack

Low-Fi WIreframes

High-Fi Wireframes

Customer Journey Mapping

Value Proposition

Product hypothesis and testing

Art Direction

Moodboard

Feature Prioritisation

Design System

Solutions

Driver’s Seat allows drivers to gather and analyze their performance data. They track their earnings, trip details, and ratings.

In real-time, drivers can also:
• Access performance metrics
• Track their progress
• Identify areas for improvement

With available tips, resources, and overall helpful insights, the platform helps drivers navigate the gig and their payments more efficiently.

Outcomes

20%

increase in rideshare and delivery
earnings

40%

Increase in driver satisfaction ratings

30%

Reduction in idle time and improved
trip completion rates

4.0%

App store rating

Besides their excellent project management, they’re quick learners.
They quickly grasped what the best solutions would be from a UX perspective. They thought of things I didn’t think of.
It was outstanding.