Revamping Digital Connections for A1 Telekom

Design Thinking • Product Discovery • Jobs To Be Done • Design Systems • Usability Testing • Product Design •

Overview

A1’s partnership with Kroon Studio was about a comprehensive redesign of the company’s website, webshop, and supportive apps. Our mission was twofold - aligning digital platforms with A1’s rebranding, and improving the overall user experience. We took on the jobs of product design and fronted development and ensured that re-entering the market with a refreshed digital presence was effortless.

Project Summary

What we did

Product Improvements

Opportunities

Because A1 has a large user base, the central focus was on delivering a more intuitive user experience. At the same time, the main challenge was enhancing the experience without significant disruptions to existing systems and platforms.
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We decided to:
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• Maintain focus on stability and reliability
• Consider the feasibility of implementing new features and functionalities.

Outputs

• Full website, webshop, and supportive apps redesign
• Frontend development
• Atomic design
• Scalable design system

Team

2 product designers, 2 front end developers, project manager

Toolkits &
Tech Stack

Low-Fi WIreframes

High-Fi Wireframes

Customer Journey Mapping

Feature prioritization

Scalable design system

Components library for CMS

Solutions

Introducing innovative design was only one part of the project. We also had to consider the practical aspect of implementing the changes within the existing infrastructure. Our team was able to deliver results and ensure continuous building by relying on atomic design methodology.

This approach included designing and developing an extensive library of reusable components.
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This effort ensured A1 can:
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• create new pages independently
• maintain a consistent and cohesive visual identity across digital platforms.

Finally, Kroon Studio used the power of design thinking to fully understand the needs and expectations of A1 Telekom’s user base. All the research, analysis, and prototyping led us to identify the pain points and improvement opportunities.

This user-centric approach guided the design and development process, resulting in a more personalized and tailored experience for A1 Telekom's customers

We are very pleased with their work, their approach and flexibility, and the way they think. We had an instant click with them, and we knew that they would be very good for us