Empowering Community Management: PropEzy platforms

Eltizam Asset Management Group • Community Management Systems • UAE Based • Scalable MVP Design • Usability Testing •

Overview

PropEzy connects residents with property management teams and creates a unique online community. Our primary goal for the UAE-based company was to deliver a product that solves specific problems users face. But we also worked on improving PropEzy’s technology and their tech portfolio. Our team provided MVP product designs for web and mobile platforms, including handovers for the development team.

Project Summary

What we did

Minimum Viable Product - MVP

Opportunities

We were faced with an opportunity to create a digital platform designed to streamline and optimize various processes for distinctive user segments:
‍
• Residents
• Community managers
• Third-party service providers

Our biggest challenge was correctly prioritizing goals, features, and time while staying within the allocated budget. It was also crucial to avoid the “just another MVP” mindset and deliver a product that catered to the users.
Our team aimed to provide full scalability-enabled alterations and feature additions at any road mapping stage with zero interruptions to the flow or familiar user experience.

Outputs

• Full design of mobile app for residents and community managers
• Admin and CRM web platform platform for community managers
• Scalable design system
• UI art direction
• Custom illustrations

Team

Product Designer, Project Manager

Toolkits &
Tech Stack

Low-Fi WIreframes

High-Fi Wireframes

Customer Journey Mapping

Art Direction

Moodboard

Feature Prioritization

Design System

Development Handover

Solutions

A well-designed product for PropEzy platform ensured:
• Community management efficiency, transparency, and cost-effectiveness
• Better relationship between community members and management.

Also, streamlined community management tasks and automated processes overall reduced community managers’ workload. The mobile app made communication between residents and management easier, fostering stronger relationships and minimizing issues.

Transparency was made possible due to real-time analytics offering visibility into community activities.

Lastly, the user-friendly interface and easy-to-use mobile app promoted greater user satisfaction and improved retention rates.

Outcomes

50%

Increased Efficiency

90%

Residents satisfaction rate

80%

Faster response time

25x

Expenses reduction

This team had the ability to easily comprehend our complex business requirements and work out a very sensible UX design that is intuitive, simple and scalable.