Brightening Your Festival Experience with LYT

Product Design • Animation • Mobile App • Web App • Music Festival • USA • California • Product Design •

Overview

LYT CO. harnesses the power of light and makes going to festivals even more entertaining. Their standout light LYT, in particular, can transform your tent into a fun-filled and personalized space. Festival-goers can use the accompanying LYT mobile app to adjust the light color, intensity, and saturation anytime. Also, the LYT desktop app makes being a festival manager a little less stressful. They can connect the app to localized antennas and easily control the light across the whole event.

Project Summary

What we did

Product improvements

Opportunities

Our work focused on enhancing the overall user experience of the LYT mobile and desktop apps. We wanted to facilitate a smoother integration between physical lights and mobile devices. This effort was also meant to elevate user engagement and streamline the user onboarding process, custom lighting pattern creation, and other intuitive experiences. Finally, we aimed to optimize administrative control via the LYT desktop app.

Outputs

Full mobile app design for residents and community managers
Admin and CRM web platform for community managers
Scalable design system
UI art direction
Custom illustrations

Team

Product Designer, Project Manager

Toolkits &
Tech Stack

Low-Fi WIreframes

High-Fi Wireframes

Customer Journey Mapping

Art Direction

Moodboard

Feature Prioritization

Design System

Development Handover

Solutions

We delivered an intuitive and efficient setup process enabled by a seamless Bluetooth connection between a LYT device and the dedicated mobile app. This way, users are able to:

• Control different light features,
• Send custom light patterns,
• Visually locate their LYT devices
• Receive updates on festival-controlled periods and availability.

Now, the desktop app users can easily group and manage full sets of antennas. This option allows them to better manage their LYTs depending on their geographical location.

Not only that, but the desktop app allows users to:
‍
• Create, assign, and save lighting patterns
• Easily produce captivating lighting effects
• Save tower and antenna layouts and positions.

Through close-knit collaboration, LYT CO. and our team improved the state of festival lighting. We connected state-of-the-art technology and a more personalized user experience to produce more fun and visually appealing music events.

Outcomes

40%

Increased daily active users

500

Patterns created per week

90%

Onboarding success rate

30%

Reduction in managing lightning time